MixShakePour: Levi’s Go Forth Campaign

Posted in Art, Clothing, Design, Video, World by MixShakePour on July 26, 2010

I love this campaign more than anything. My bestest friend in the world works for Levi’s corporate office so I got some insider information about it. I won’t divulge these insider tidbits, but it made me love this campaign and brand so much more.

I remember when I heard Walt Whitman’s “Pioneers! O Pioneers!” from Leaves of Grass being recited during this campaign… I was so deliriously happy.

Come my tan-faced children,

Follow well in order, get your weapons ready,
Have you your pistols? have you your sharp-edged axes?
Pioneers! O pioneers!


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